Print and Internet Yellow Pages
As a pioneer of the Yellow Pages, our founder, L.M. Berry, knew that business owners need a place for consumers to find them quickly and efficiently in order to grow their business. While the world of directional advertising has changed a lot since that first Yellow Pages directory, our commitment to our clients will never change.
We now offer the most advanced suite of products in the industry
to grow your business, and your peace of mind. Industry studies reveal that print Yellow Pages and IYPs are still the strongest advertising mediums!
YELLOWPAGES.COM
Advertising on YELLOWPAGES.COM
puts your business in front of an audience of over 40 million unique visitors per month!1
As the authorized reseller of YELLOWPAGES.COM in hundreds of local markets, Berry has the power to connect you to one of the most powerful local search portals on the Web. With listing levels suited for every size business, Berry can help you find new customers all over the country, or simply all over your hometown.
YELLOWPAGES.COM ranks within top three sites
users consider when searching online for local business information.2
Traffic Reporting
Want to know how your print and Internet Yellow Pages are performing? Berry offers tools that allow you to track the number of calls to your business and/or clicks to your Web site. This detailed information is a great lead generation tool for your business.
Print Products
Berry Yellow Pages directories offer a wide assortment of ad sizes, positions, and specialty products to attract new customers and remind your existing customers where to find you. In the vast majority of our markets, our print directories have the highest market penetration and usage of all available options—after all, we did it first, and we do it best.
From traditional display ads to money saving coupons, or even the ability to incorporate brand awareness into your advertising, print Yellow Pages directories are the top source for consumers to get the business information they seek.
Did you realize?
• Nine out of 10 adults use the Yellow Pages3
• Print Yellow Pages is the source of business information that 48% of US consumers turn to first3
• 86% of consumers make or intend to make a purchase after their last Yellow Pages reference4
Print Yellow Pages users cite these three attributes as their primary reasons for usage:3
• Service is free
• Provides information quickly
• Trustworthy source
Print Yellow Pages is the fundamental anchor to a successful leads-based advertising solution, and when combined with Internet Yellow Pages and other digital products, presents a complete advertising solution.