- By: Catherine Schutten - Incorporating social media into your marketing strategy is a great way for your small business to establish a direct connection with existing and potential customers -- allowing you to promote your products and services to them. Customers regularly research products and services online and 79% trust online reviews as much as personal recommendations, so it's in your best interest to have a small business social media strategy.
- By: Nick Rojas - Every social marketing strategy should be flexible enough to leave room for exactly that kind of spontaneity. But in the long term, results come from disciplined scheduling, predictable posting and overall consistency. This is only possible with an editorial calendar. An editorial calendar is the blueprint for your social strategy, and setting one up requires only six steps — and, of course, great content.
- By: Samantha Miller - The Dayton Berry Sales Team celebrated a local achievement recently as an honoree for the Dayton Business Journal’s Best Places to Work in 2015. Honorees are selected based upon a Quantum Research survey where each sales teammate completes a series of questions on topics like team engagement, effectiveness, management and other workplace practices.
- By: Mary Gehrig - Does your small business have a blog? If you said no, now is the time to start one. Blogs represent one of the cornerstones of content marketing. They connect your small business with consumers and help maintain relationships with your customers.
- By: Cami Bird - Small businesses often feel like their marketing strategies lag far behind their larger national competitors. To show them the truth, we decided to break down the local marketing efforts of some of the biggest retail stores. We looked at how 150 of the top retailers in the United States are doing in each of these categories and where you can focus your local marketing efforts…