The
Berry Company's core competency is providing Yellow Pages sales
and Yellow Pages publishing services to the telecommunications industry. We serve
more than 100 telephone company and investment company customers—several
who have partnered with us for more than 45 years.
Berry is proud to represent the following directories in both print and online:
CBD
Media LLC
ACS
Media
Hawaiian Telcom
CenturyTel
Frontier
A
strong sales force that can reach your advertisers is crucial to
a directory's overall success. Our reps know your advertisers aren't
just numbers, and they have the skills to build those essential
relationships. The Berry Company was the first to implement Sales
Force Segmentation, which segmented advertising customers based
on industry, allowing our consultants to become intimately knowledgeable
about the unique business needs of specific market segments.
Berry promotes innovative and award-winning proprietary sales prep tools, such as Berry Real Results(SM), Sales Ally(TM), Berry AdVantage(SM) and Proposal Calculator that provides market knowledge, media expertise, intimate familiarity with customer data, measurable results and more.
Today, The
Berry Company has more than 950 employees located in 20 offices
across the United States. We are the largest independent Yellow
Pages agent in the United States, and are responsible for more than
550 directory titles nationwide, serving more than 300,000 advertisers.
Real
Solutions From a Proven Partner
The
Berry Company has provided concrete solutions for advertisers
through ad programs in standard listings, display ads and
the Internet. We make smart connections by creating a solid
partnership built on a foundation of trust, experience and
loyalty. Our advertising sales exceed the industry average
by 120 to 130 percent. Research shows average first year sales
when The Berry Company takes over new publishing work is significantly
higher than that of the previous sales agent.
We
know that our ability to satisfy customers is critical to
our success. It is a desire—and promise—we believe
is fulfilled daily, at every level of our organization. It
begins on the ground level with the relationships our sales
associates forge with advertisers and is carried through to
the top levels of our organization. This corporate philosophy
drives our everyday activity; it is why we each strive day-in
and day-out to be the Sales Channel of Choice, and the best in the Yellow Pages industry.
