The best social media analytics tools for small businesses shouldn't cost you a fortune -- in fact, there are a lot of free social media tools available that will provide you with all the online media analytics you need to build a solid social media marketing strategy. Every social network will provide you with some level of analytics around your page and posts. After all, it's in their best interest to…
A video marketing strategy is an extremely effective way to get your business in front of qualified buyers and strengthen relationships with loyal customers. If you've decided to incorporate online video marketing into your existing promotion plan, this article will show you different ways to effectively use this unconventional channel.
With mobile search officially surpassing desktop/tablet search, small and local businesses have been presented with a huge opportunity to connect with customers at the exact moment they are looking for products/services. However, there are a lot of businesses out there that still haven’t fully-embraced mobile marketing because they don’t think mobile has any impact on their business.
- By: Catherine Schutten - Incorporating social media into your marketing strategy is a great way for your small business to establish a direct connection with existing and potential customers -- allowing you to promote your products and services to them. Customers regularly research products and services online and 79% trust online reviews as much as personal recommendations, so it's in your best interest to have a small business social media strategy.
- By: Nick Rojas - Every social marketing strategy should be flexible enough to leave room for exactly that kind of spontaneity. But in the long term, results come from disciplined scheduling, predictable posting and overall consistency. This is only possible with an editorial calendar. An editorial calendar is the blueprint for your social strategy, and setting one up requires only six steps — and, of course, great content.