Local Search Engine Optimization: A Guide for Small Businesses

Thumbnail Local SEO is a highly effective form of local online marketing where a small business promotes products/services to local customers at exactly the time they're looking for your type of business. Local search provides customers with results for local places -- such as restaurants, doctors offices, gyms, child care centers and law offices -- making a local SEO marketing plan essential for businesses that have a brick and mortar location…

Get Your Business on Google Maps

Thumbnail The Google Local Listing Map Pack is important to small businesses because it tells consumers where to shop and gives them the contact information for each business (making it that much easier for the searcher to take an action). If your local business isn't showing up in the Google Local Listing Map Pack, fear not. Keep reading to learn how you can get your business on Google Maps.

How to Read Social Media Analytics

Thumbnail While there are many benefits your small business will reap from using social media, one of the best are the insights, analytics and metrics that each of the platforms gives you. This article will teach you how to reach social media analytics so that you can discover valuable insights about your customers and tailor your marketing to speak directly to them.

The Ultimate Guide to Video Marketing

Thumbnail A video marketing strategy is an extremely effective way to get your business in front of qualified buyers and strengthen relationships with loyal customers. If you've decided to incorporate online video marketing into your existing promotion plan, this article will show you different ways to effectively use this unconventional channel.